Now more than ever, brands are committed to making a positive impact not only on their stakeholders but also for the world — think companies like Toms, Seventh Generation, and Patagonia. However, who is holding them to these standards? How can you tell if a company is actually doing the good it claims to be doing in the world? The answer: Certified B Corporations™.
We are incredibly excited to announce that Doing Good Works became a Certified B Corporation in April 2020. B Corps, certified and supported by B Lab®, are companies that use the power of business to solve social and environmental problems in the world.
Doing Good Works was created when our co-founders, Scott Henderson and Jordan Bartlett, learned of the harsh realities for young adults who age out of the foster care system. Within four years of exiting foster care, more than 50% of former foster youth find themselves dealing with unemployment and homelessness¹. In the United States, only 3% of youth who age out of foster care graduate from a four-year university¹. Our company began with a very clear vision: to give young people who have experienced foster care a deserving chance to succeed and feel empowered.
“The outcomes for young people aging out of foster care are not acceptable,” reflects Jordan. “Businesses spend billions of dollars every day. We looked at what they were spending money on and observed that all companies had products featuring their logos. We then started to work on a business model that allowed us to redirect some of those dollars towards resources and opportunities for young people.”
And thus, Doing Good Works came to be.
Why We Certified
B Lab is a nonprofit organization that serves a global movement of people using business as a force for good. A Certified B Corporation meets the highest standards of social and environmental performance, public transparency, and legal accountability in order to balance profit and purpose. They believe businesses can be a catalyst for change and social issues can be tackled by all of us, not just by government and nonprofits alone.
Scott shares, “Becoming a Certified B Corporation has been a goal since the inception of Doing Good Works. I first learned of the concept of using business to impact a social cause in the midst of the 2008 financial crisis. I read about the B Corp movement in Fast Company magazine and resonated with the idea of using business as a ‘force for good.’ So we focused on our mission and grew our business with a goal to become certified as soon as we felt we were truly ready.”
We have always operated as a mission-driven business first and foremost. Jordan adds, “Becoming a B Corp means so much because it reassures us that we’ve been on the right track. It is also very important for our future. It reminds everyone on our team every day that we’re showing up to work for something more than a paycheck.”
We are inspired by this movement and honored to be a part of it. We welcome the responsibility to uphold the high standards of this certification. As a young company, we have a lot of room to grow. We aim to continuously improve, and as we get bigger, being a part of this community provides us with a roadmap to do just that. As Scott puts it, “I am really glad to know that Doing Good, Works!”
We are proud to join over 2,200 Certified B Corporations in over 50 countries in redefining what corporate success looks like. To learn more about our accreditation, check out our B Corp profile.
¹FosterClub The Current State of Foster Care. https://www.fosterclub.com/blog/statistics-and-research/current-state-foster-care